DIGITAL BRANDING: 5 Organic Ways to Boost your Brand on Social Media

Digital branding is one of the top marketing goals of every business. For today's blog, we will tackle all about branding and how social media platforms can help with achieving this top marketing goal.

Almost 90% of companies mentioned that they focus on brand awareness first before jumping to other marketing goals. Making the audience aware of your brand is a very tough job to do. Not to mention other marketing goals you need to work on. It requires a lot of efforts and skills to achieve this digital marketing goal. With the help of an effective digital marketer and right digital marketing tools, your brand can make a difference in this constantly changing digital world.

We'll discuss 5 ways on how to increase your brand awareness through different platforms.

Let's start!

1. Create "Eye-Striking" Logo and Images

    A brand logo must speak for itself. Making people        aware on who your brand is, what you believe, and why your brand exists. Thus, your logo represents the whole company. Making it essential to have a superb logo that is aesthetically-pleasing and exudes your company's profile. Moreover, you must make the most of out of your logo. Use it on every profile picture, header image, video contents and watermarks on your various social media accounts. So that there will be a good recall between your brand and your audience thru your logo.

Same goes with the images you post on your social media feeds. Images must be bright-colored so that it will be easy to attract your audience. Also, have a uniform template across your social media platforms. I recommend you to use Canva. They have a wide variety of templates to choose from that's so easy to use. Make it so attractive that people will immediately smash that like button on your post and if lucky enough, follow your account too.

Don't forget, branding doesn't end with your logo.

2. Be Multimedia

    Create accounts for your brand on every social media platform available. Be it content-based or video-based. As long as you can manage all of it well then it will not be a problem. You can start with the following social media platform:

     🌱 Facebook

Let's face it, we all have facebook accounts. With billions and billions of users, it's a good platform to start your brand awareness. Moreover, Facebook also offers different advertising tools that can help increase your audience as well as conversions.

     🌱 Twitter 

It's also a good platform to spark awareness. With constant engagement to your audience, thru likes,comments and retweets, you can grow your followers and have a good social interaction with them.

     🌱 Instagram 

Another promising platform to start with. Most especially with digital branding because Instagram focuses on visual contents. With vibrant graphics and videos, your brand can gain more fans here.

     🌱 LinkedIn 

With this platform, you can interact with different business networks. Such as different CEOs, managers and other professionals. You can share your business' profile and culture here.

Just make sure that you know the ideal type of content for each platform.

3. Establish your Unique Persona

     Having your own personality is a must to have a quality branding. You can start with topics that is very relevant to your brand and tailored to your targeted audience. Your persona will be about the color palletes you use, how you put captions, how you communicate with your audience thru replying to their comments and doing all of that in uniform to all of your feeds. Always be mindful that you are your brand so treat your audience as if you are their bestfriend. Making them comfortable with your presence every time they come across your social media posts.

Don't look at you're audience as customers but as your friend.

4. Consistency is the Key

     Being consistent will make your audience more aware of your brand. So you should keep on updating your social media platforms from time to time. It is very ideal to have a schedule on when will you post contents. Make a content calendar for your brand if possible so it will be easy for you to publish it whenever you need. Also, by being consistent, your followers will have an idea on when they can expect you next post will be. I suggest to use scheduling tools like Hootsuite (https://www.hootsuite.com/), so you can make sure that you have contents to post for your brand.

Make it a routine to post relevant contents to your social media accounts.

5. Evaluate Results

     After doing all of them, from creating your striking logo to updating content feeds, you will need to evaluate results from all of the efforts that you made. You can't tell if you achieved your goals without assessing the outcome. By knowing the results, you can then know where platform performs best and what kind of contents you're audience appreciate more. Also, you can then do tweaks with contents that didnt perform well, as well as, improve brand campaigns that needs enhancement. Moreover, you will know the right platform for your brand.

There's a lot of analytical tools available for you to use. Make the most out of it and make your brand benefit from all of the insights you get.

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With all the ways that we discussed, you can keep up with the competition on digital space. Just be true to your brand's identity.

If you think we missed some tips, then we'll love to hear it from you. 😊
Comment it down below.

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