Digital marketing tools are key factors on building a strong marketing strategy in digital space. It will definitely make objectives more easier to achieve. Businesses should realize the importance of these tools so that they can obtain the optimum result of their digital campaigns. Thus, making them step up with the tight competition in today's digital marketing world.
In this blog, I will list 9 useful tools that digital marketing experts are using. I personally use some of them and it really helps me with gaining more insights, as well as, with scheduling and designing. Because a rockstar digital marketer use tools as weapons on this ever changing digital battle.
Here they are.
1. Hubspot
Price: Free, premium plans
Hubspot all-in-one marketing software. It offers free account and premium plans depending on your needs. With free account, users can create email marketing campaigns, popup forms, website forms and live chat software. It comes with free CRM that handles user's data. Also, user can analyze their site visitor's behavior with the free account.
It gets more advanced when users opted to go to the premium plans. Which can significantly improve traffic and conversions. That's why it is a top choice for digital marketers and businesses.
Price: Free
Google Analytics is the universal standard when it comes to data analytics. Plus the fact that it is free of cost. But the quality of insights that you can get is topnotch. It is one of the fundamentals that digital marketing professionals must specialized. Because Google Analytics offers wide array of analysis of user's data. Such as, who is site's visitors, where they are from, number of traffic in specific time and a lot more.
You just need to get your Property Tracking Number then paste it to to your website's HTML header and you're good to go.
3. Buzzsumo
Price: plans starts at $79/mo
Buzzsumo is a content research platform that promises four key components: Discovery, Research, Infuencers and Monitoring. Users can search for trending content ideas and preferred audience. That can help realize competitions between different fields. Also, you can find top influencers on desired industry and helps users connect with them.
4. Hootsuite
Price: 30-day Free Trial, premium plans
Hootsuite is a tool that let users schedule social media posts ahead of time. It can store approved content to their cloud that users can access anytime. Hootsuite can post scheduled content to multiple social media platforms at once with preferred keywords and hashtags.
I am using their app version and I can attest on how efficient this tool is. Because it allows users to save time and make a good calendar of contents.
5. Mailchimp
Price: Free, premium plans
Mailchimp is another all-in-one marketing platform that offers wide variety of tools. But they are known for their sophisticated email marketing technology. With millions and millions of avid customers, making Mailchimp as one of the top email marketing providers in the whole world. They also offer social advertising tools that users can use for orchestrating and automating preferred contents.
Users that has less than 2,000 subscribers and sending not more than 12,000 emails per month can create free account. Which is very ideal for startups.
6. Trello
Price: Free, premium plans
Trello focuses on team collaboration, managing projects and reaching productivity goals. Its a content management tool where users can create card topics, deadlines and assign topics to specific team member. Even invite the entire teams involved and brainstorm. It's a great organization tool that can help teams significantly with achieving their respective digital marketing goals.
Trello offers free account for small teams and business startups. With up to 10 boards and 50 automated command runs per month.
7. Ahrefs
Price: $99 - $999/mo
Ahrefs is an extensive search engine optimization tool that can leverage brands' website traffic. They have vast data of keywords for more than 150 countries. Ahrefs also offers users to check their competitors, number of traffic on their competitor's website and their content ranks. Users can also identify weaknesses on their respective content and SEO strategy.
8. Yoast
Price: Free, premium plans
Yoast is a great tool that help users optimize their contents for search engines. It is widely known as a Wordpress plugin. With Yoast, users can choose their preferred niche, right use of keywords on their contents and internal links. Which will significantly help users to achieve their SEO goals. This golden plugin can also assess user's page readability.
Users can be sure that they can keep up with their SEO goals because Yoast is constantly updating every two weeks. So that they can also keep up with continuos update of Google's algorithm.
9.Canva
Price: Free, premium plans
Canva is a comprehensive design platform. It offers so many templates with different sizes and shapes. Where users can create their designs using Canva catalog with a wide variety of tools. Users can just choose their desired template and make some tweaks with it and come up with an exquisite design. It is very easy to use that even you are not so artistically gifted, you can still create attractive pieces.
It is one of my favorite tools because it lets my artistic side thrive while achieving my design goals.
🌱🌱🌱
Working in a digital world, one should keep up with the constant changing of trends and algorithms. Because of that, digital marketers should equip themselves with these tools that can significantly help them reach their targets and at thesame time gain more insights. That they can apply to their future campaigns.
Is there any other great digital marketing tools that I missed? Please comment down below and I would really appreciate your thoughts.
Don't forget to share this! 😊
wow that's great work, keep it up!!
ReplyDeleteI read your last blog and it was really amazing as this one! Good Work
ReplyDelete